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NCLL Logo Re-design 2025

NCLL Logo Re-design 2025

NCLL Badge

First, our NCLL League Badge. You’ll see this classic design on our web properties, social media, emails, letterhead, etc. We will carry the Clover Leaf throughout our branding moving forward as you see here:

NCLL Badge: Badge is the main identifier for the league when our name is required. Should be in place to introduce any of our properties like website, social platforms, letterhead, etc.

NCLL Badge

Main Logo

Next is the new NC clover insignia. You'll see it on everything from caps, ball buckets, and signage to league communications. Keep an eye out for anyone proudly showing off the NC!

This is our primary branding. This logo will be used on apparel (ball caps, shirts, etc) and be our recognized symbol that is used in most day to day circumstances.

NCLL Main Logo NCLL Main Logo NCLL Main Logo NCLL Main Logo

Secondary Logo

You’ll also notice our branding being more consistent across apparel with a new type font we’ll use exclusively on merchandise, apparel and other representations of our name.

NCLL Secondary Logo NCLL Secondary Logo NCLL Secondary Logo NCLL Secondary Logo NCLL Secondary Logo

Tertiary (Flat) Logo

You’ll also notice our branding being more consistent across apparel with a new type font we’ll use exclusively on merchandise, apparel and other representations of our name.

NCLL Tertiary Logo NCLL Tertiary Logo NCLL Tertiary Logo NCLL Tertiary Logo

Fonts

PROHIBITION font: This will be the primary font for all apparel moving forward and is used in the logo (albeit italicized). A consistent presentation of both logo and font generate a consistent brand experience.

Where we go from here

The new logo is rolling out now starting with gear for coaches, volunteers, and players. We are also excited to announce the launch of our new swag store! 10% of all purchases from the store will help fund scholarships, player development, and various initiatives to support our league. Be sure to follow us on social media for chances to win NCLL merch! You’ll also see:

Process and Approval

NCLL Logo Redesign: Process and Approval

This document outlines the process by which the North Central Little League (NCLL) undertook the redesign of its logo. It details the steps from initial concept to final approval, highlighting the collaborative effort and considerations that shaped the new design.

  1. Initiation: The need for a new logo was identified, with the aim of creating a design that was more inclusive of both baseball and softball. Chris Cunningham took the lead on this initiative.

  2. Collaboration: Chris Cunningham collaborated with another NCLL parent who has graphic design skills to develop the new logo. Additionally, other board members including Nicole, Ryan, Kirsten, and Cole were involved in the process.

  3. Design Constraints: It was important to adhere to Little League rules, which stipulate that the logo cannot include any balls.

  4. Conceptualization and Presentation: By the NCLL board meeting on November 19th, three distinct logo concepts were presented to the board: "Field of Dreams," "Sandlot," and "League of Our Own".

  5. Selection of Initial Direction: During the November 19th meeting, the board selected the "Field of Dreams" concept to move forward with for further development. The board also discussed elements such as accent colors and the neutrality of the logo.

  6. Refinement and Review: Following the initial selection, the board underwent two rounds of visual design mockup reviews. This suggests an iterative process where the chosen concept was refined based on feedback.

  7. Final Approval: The final version of the new NCLL logo was voted on and approved by the board on December 17th. This decision came after the two rounds of design mockup reviews.

The NCLL logo redesign was a collaborative and iterative process, beginning with the need for a more inclusive design and culminating in board approval after multiple rounds of refinement. Key considerations included Little League regulations and the desire to represent both baseball and softball.

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