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2025 Logo Re-design

NCLL Logo Re-design 2025

NCLL Badge

First, our NCLL League Badge. You’ll see this classic design on our web properties, social media, emails, letterhead, etc. We will carry the Clover Leaf throughout our branding moving forward as you see here:

NCLL Badge: Badge is the main identifier for the league when our name is required. Should be in place to introduce any of our properties like website, social platforms, letterhead, etc.

NCLL Badge

Main Logo

Next is the new NC clover insignia. You'll see it on everything from caps, ball buckets, and signage to league communications. Keep an eye out for anyone proudly showing off the NC!

This is our primary branding. This logo will be used on apparel (ball caps, shirts, etc) and be our recognized symbol that is used in most day to day circumstances.

NCLL Main Logo NCLL Main Logo NCLL Main Logo NCLL Main Logo

Secondary Logo

You’ll also notice our branding being more consistent across apparel with a new type font we’ll use exclusively on merchandise, apparel and other representations of our name.

NCLL Secondary Logo NCLL Secondary Logo NCLL Secondary Logo NCLL Secondary Logo NCLL Secondary Logo

Tertiary (Flat) Logo

You’ll also notice our branding being more consistent across apparel with a new type font we’ll use exclusively on merchandise, apparel and other representations of our name.

NCLL Tertiary Logo NCLL Tertiary Logo NCLL Tertiary Logo NCLL Tertiary Logo

Fonts

PROHIBITION font: This will be the primary font for all apparel moving forward and is used in the logo (albeit italicized). A consistent presentation of both logo and font generate a consistent brand experience.

Where we go from here

The new logo is rolling out now starting with gear for coaches, volunteers, and players. We are also excited to announce the launch of our new swag store! 10% of all purchases from the store will help fund scholarships, player development, and various initiatives to support our league. Be sure to follow us on social media for chances to win NCLL merch! You’ll also see:

2025 Logo Redesign Process

NCLL Logo Redesign: Process and Approval

Overview

NCLL refreshed its visual identity for 2025 to create a unified mark that represents both softball and baseball, modernizes presentation, and remains compliant with Little League branding rules. Below is a concise record of how the final logo was developed and approved.

Timeline

  1. Initiation: Need identified for an inclusive, contemporary mark; Chris Cunningham volunteered to coordinate.
  2. Collaboration: Partnered with an NCLL parent designer; feedback gathered from board members (Nicole, Ryan, Kirsten, Cole, others).
  3. Constraints: Aligned to Little League requirements (no depiction of a ball; clarity at small sizes; multi-format versatility).
  4. Concept Presentation (Nov 19): Three directions shared: “Field of Dreams,” “Sandlot,” “League of Our Own.”
  5. Direction Chosen: “Field of Dreams” advanced; discussion covered accent color balance, neutral gender representation, and scalability.
  6. Refinement: Two iterative review cycles produced cleaned geometry, simplified line weight, and standardized color palette (core red / deep navy / white).
  7. Final Approval (Dec 17): Board vote confirmed adoption of the final badge and supporting lockups.

What Changed

  • Unified clover + letterform system for digital, apparel, and print
  • Simplified color set for consistent reproduction
  • Improved legibility at favicon / social avatar scale
  • Clear hierarchy: League Badge (formal), Primary Mark (NC Clover), Secondary / Flat variants (utility)

Summary

The process balanced creativity, compliance, and broad representation. The adopted system supports flexible future use while preserving a recognizable NCLL identity.

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