NCLL Badge
Our badge ties everything back to the league name and the heritage clover. Use this mark on web
properties, email headers, social posts, and letterhead when you need a full-league identifier.
The badge should always be the first mark fans and families see when we introduce a new property.
Primary Clover Logo
The clover insignia is our everyday mark. It shows up on ball caps, field signage, digital channels, and
day-to-day communications. Use the treatment that best fits the background—white, black, or red.
Keep adequate padding around the clover and avoid stretching or modifying the proportions.
Secondary Wordmark
Our horizontal wordmark pairs “North Central” with “Little League” in the new condensed typeface. Use it
on apparel, banners, or situations where text clarity is essential (e.g., sponsor decks, signage).
Tertiary (Flat) Logo
The flat logo is designed for embroidery, single-color printing, and spots where gradients or strokes are
difficult to reproduce. Think helmets, equipment decals, or budget-conscious merch runs.
Typography
Prohibition is our hero typeface. Use it for apparel and logo lockups to maintain a consistent
personality. On the web we pair it with our core UI fonts (Cronos, Source Sans, etc.) for readability.
- Prohibition: Primary display type for uniforms and large statements.
- Cronos/Source Sans: Supporting fonts for long-form copy, email, and the website.
- Always keep adequate letter spacing and avoid faux italics; instead, lean/italicize using official
font files.
Rollout & What’s Next
The refreshed brand is already appearing on coaches’ gear, volunteer apparel, and player hoodies. We’re
also launching a new swag store—10% of every purchase goes back into scholarships, player development,
and league initiatives.
Expect to see:
- Updated signage and field branding throughout the season.
- Digital channels (website, emails, social) refreshed with the badge and clover system.
- Giveaways and contests on social media highlighting new merch drops.